Author: Billy Meagor

Billy Meagor

Benefits of Beer

No, it’s not what you’re thinking.  Yes, to the consumer, the benefit is that beer feels good on your mouth parts!  I’m talking about the benefit of our buyer purchasing our awesome beer.  Let me explain.  In my last blog, I talked about the difference between a buyer purchasing our beer based on taste vs… Read more »

Billy Meagor

Beer Knowledge vs Branding

Selling is not always easy, but if the person is knowledgeable, driven and knows what they must achieve for success, it can be a little easier.  For beer sales, there will always be challenges that a rep will face, whether it’s a pain-in-the-ass customer, competitors, lack of communication, or just not having the tools you… Read more »

Billy Meagor

Beer Buyers Who Don’t Drink Beer…

Billy is an IHB market manager. He is in charge of selling our beer on the Washington west coast. He sells beer, to beer buyers which are bar managers, restaurant owners etc. The following is a conversation he has far too often when he’s out in the field. Billy: Hello [buyer], my name is Billy… Read more »

Billy Meagor

The Best Bars I’ve Ever Been To

Bars are the ultimate escape.  People go to hang out with friends, go on dates, watch sporting events, or get away from their wife….um wait….  Whatever the reason, bars are the best.  From sports bars to wine bars, pubs, taverns, theme bars, there’s a bar to suit every interest.   In my previous job I… Read more »