Dane Williams

CRO and Jargon Officer

works in the Admin department

how to contact

e: dane@ironhorsebrewery.com | w: | ig: @

Dane Williams

Pickled Ginger

In honor of St. Patrick’s Day weekend, let’s just go ahead and get this out of our system. Ginge, Ginger, Stepchild, Whitewalker, Freckle-face, Soul-less freak, Mailman’s kid…just a few examples of how one would reference the 1%. Go for it, I’ve heard em all…yay, we wear 75 SPF, we have a bad temper, certainly quirky,… Read more »

Dane Williams

Go Deeper

In economics, market saturation is a situation in which a product has become diffused (distributed) within a market; the actual level of saturation can depend on consumer purchasing power; as well as competition, prices, and technology. In earlier blogs, I’ve talked about brand differentiation, creating relevance in the marketplace and penetration. With over 5,000 craft… Read more »

Dane Williams

Craft Beer Crystal Ball

As part of the sales and marketing team, I spend a considerable amount of time researching and trying to predict the next big “thang”. With over 4,500 craft breweries, it’s an absolute dumpster fire of category noise. IPA continues to be roughly 36% of the Craft Beer category, with fruit and vegetable based hops driving… Read more »

Dane Williams

Alcohol and Government

With the presidential election right around the corner, I was curious to see what kind of a role the Alcohol Industry plays in an election year. In an article written by Monica Vendituoli, she talks about how the industry is made up of wine, beer and liquor producers, distributors, and wholesalers as well as liquor… Read more »

Dane Williams

16 Ounces of Irish Death

Last month we announced that Quilter’s Irish Death would be available on draft at Century Link Field (Washington Craft House – Section 109). As a Craft Brewer in the Pacific Northwest, we feel very lucky that we have local sport teams (concessionaires) that understand the value in offering what the consumer demands while at either… Read more »