Author: Dane Williams

Dane Williams

Go Deeper

In economics, market saturation is a situation in which a product has become diffused (distributed) within a market; the actual level of saturation can depend on consumer purchasing power; as well as competition, prices, and technology. In earlier blogs, I’ve talked about brand differentiation, creating relevance in the marketplace and penetration. With over 5,000 craft… Read more »

Dane Williams

Craft Beer Crystal Ball

As part of the sales and marketing team, I spend a considerable amount of time researching and trying to predict the next big “thang”. With over 4,500 craft breweries, it’s an absolute dumpster fire of category noise. IPA continues to be roughly 36% of the Craft Beer category, with fruit and vegetable based hops driving… Read more »

Dane Williams

Fantasy Football: The Best At-Work Distraction

It’s that time of the year again. Where the casual football fan transforms into the second coming of Vince Lombardi. Countless hours of research and analysis are later outplayed by the sheer luck of the auto pick strategy. For someone that enjoys Fantasy Football simply because of office interaction and company moral, it’s amazing what… Read more »

Dane Williams

Alcohol and Government

With the presidential election right around the corner, I was curious to see what kind of a role the Alcohol Industry plays in an election year. In an article written by Monica Vendituoli, she talks about how the industry is made up of wine, beer and liquor producers, distributors, and wholesalers as well as liquor… Read more »

Dane Williams

16 Ounces of Irish Death

Last month we announced that Quilter’s Irish Death would be available on draft at Century Link Field (Washington Craft House – Section 109). As a Craft Brewer in the Pacific Northwest, we feel very lucky that we have local sport teams (concessionaires) that understand the value in offering what the consumer demands while at either… Read more »

Dane Williams

AB-InBEV’s Positive Impact on the Craft Industry

You may be one of the many who believe there’s no way ABI could have any positive impact on the Craft Beer Industry. If you’re one of these folks you might be mistaken. ABI continues to develop its Global Management Trainee Program and put less value on seasoned employees. Veteran employees with countless years of… Read more »