Category: Marketing n Stuff

Alex Grosby

The Culture Of Waiting

When we figured out the tagline of Send It was going to be “waiting can wait”, it made me think a fair amount about waiting. Waiting takes a lot of patience, discipline, and determination. I’m not great at waiting for Christmas. My wife often says I’m very difficult to shop for because if there’s an… Read more »

ironhorsebrewery

Our Take On Beer Foam Art

To print or not to print? That may soon be the question breweries and bars find themselves asking when this printer that puts text and images onto beer foam becomes available for purchase. According to this article we found online while we were being unproductive, Beer Ripples prints edible ink onto beer foam so your pint… Read more »

ironhorsebrewery

Guess When: The Interview

The first in-depth q&a style interview with the band you’ll see taking the stage at the St. Paddy Day Half K events in Boise, ID and Ellensburg, WA. Iron Horse Brewery is tickled to present Guess When. No, don’t guess when. It’s the band, Guess When. This dynamic quartet will rock your socks off in… Read more »

Jared Vallejo

Dear Facebook Fans of 2018

Dear Facebook Fans of 2018,  (or is it Dear Fans of Facebook?), As you may be aware, Facebook recently announced they are altering their newsfeed algorithm in an effort to return the platform to its founding roots.  I think this is good.  There is a bunch of clutter and a shit-ton of false news –… Read more »

Alex Grosby

Life Behind Beer: A Podcast

     Here in the trailer department at Iron Horse Brewery, we’ve developed a rule of thumb to apply to any situation. It’s called the 79/21 rule. It means that on all of our printed content we try to maintain that 79% of the information is useful while 21% is irreverent. We forgot about this rule… Read more »

ironhorsebrewery

FWD: FWD: FWD: YOU’VE BEEN HIT BY THE IHB BEER TRUCK ANNOUNCING OUR NEW GRAMPS HAZY IPA

FWD: FWD: FWD: YOU’VE BEEN HIT BY THE IHB BEER TRUCK ANNOUNCING OUR NEW GRAMPS HAZY IPA   l*********************l ll_ l____IHB_TRUCK__l ll””’l””’\___ l_________________l lll_l_l_l___l) l(@)*(@)********(@)**(@)****(@)   ONCE YOU’VE BEEN HIT, YOU HAVE TO HIT 12 OF YOUR FRIENDS, INCLUDING WHO SENT IT TO U IF YOU GET HIT AGAIN YOU’LL KNOW YOU LIKE OUR BEER… Read more »

Jared Vallejo

Iron Horse Beer in 2018

Over here in the Iron Horse Brewery trailer department, we spend a ridiculous amount of time behind our computers, looking at charts, analyzing graphs, reading the reddit.com/r/beer forum, making these calendars, or just visiting this site. This time of year is particularly cumbersome because of all the “planning” and “best-guessing” that is happening for the… Read more »

Alex Grosby

Iron Horse Banter Machine Is Live

Opinions. Like elbows and assholes, everyone’s got them. In a landscape where they are thrown in your face every waking moment, why bring more? Well, we make beer people seem to enjoy; at least enough for us to bring it to 5 states and keep our cousins afloat. So, Packaging Tech Jay Skeen had an… Read more »

ironhorsebrewery

Smash A Pumpkin, Enter to Win

We don’t make a pumpkin beer and we don’t respect pumpkins. That’s why we’re holding the Great Pumpkin Smash contest to collect photos of your smashed pumpkins paired with your favorite Iron Horse Brewery beer. Here’s how to play: Get a pumpkin or use your old carved up one that is going to quickly start… Read more »

Aimee Bach

New Role, Who Dis?

Change is not something I’m used to. Although I’m not against change, I’ve rarely had the opportunity to experience it. I’ve only made one big move, had two jobs, and two serious relationships in my lifetime. I guess you can say I heavily consider my decisions before I commit. On a completely unrelated note, I’ve… Read more »

Iron Horse Brewery Trivia Nights
Jared Vallejo

Trivia Nights and The Legal Hallows

Things were much simpler in 2008 when Greg and Ross decided they wanted to find a way to engage with customers and support the community through an entertainment vehicle they dutifully named “Iron Horse Brewery Trivia Night”. Back then, things like laws and rules didn’t exist. It was just man (all humans, not males) and… Read more »

Greg Parker

Life Behind Bars Beginnings

This one goes out to Aric Duncan, wherever you are, New Zealand being the last place that I heard. A few years ago he and I were in the mountains, driving around, riding mountain bikes and well, that’s about it and that’s also enough. During the drive, we were having some real light conversation, like… Read more »

Iron Horse Brewery in Hollywood
Jared Vallejo

Hollywood or Bust

or something else entirely. About two weeks ago, I ventured down to SoCal ( that’s Southern California, not Sol Caliente, Florida, – I had to look that up to make the joke work ) because Iron Horse Brewery decided to go into show business. We’re going to be famous. Okay, not really, but sort of…. Read more »

Greg Parker

Faster Branding

Faster, it’s an impulse that subconsciously drives a lot of my decisions even when it shouldn’t. It’s not always a good thing, but more often than not it is. Faster represents living a life with fewer limits and concerns. Faster is the devil on your shoulder that encourages you to risk more and fear less…. Read more »

Jared Vallejo

Beer Wolf IPA

IPA, IPA, IPA, IPA According to  the Craft Brewers Association and just about everyone else, IPAs are going to continue to dominate the craft beer segment for the next 324 years.  This might not be true. Or maybe it’s completely true. I don’t know, only time will tell.  Regardless, I love IPAs and 30% of… Read more »

Adam Ransavage

live by the sword…

If you have paid any attention to the craft beer industry recently, you’ve probably seen articles about how the four horsemen of the craft-apocalypse are coming: hop (and ingredient) shortages, brewery buyouts, distributor challenges, market saturation, etc.  Everyone with a blog and a thirst for clicks seems to have some special insight to an impending… Read more »

Nicole Klauss

Tour Time

Iron Horse Brewery is going to be offering public tours in 2017. Yes, you read that right. Over the years we’ve had lots of informal and public tours here or there, but never have we had a full year of tour dates set so people could actually plan (what does that word mean?) in advance…. Read more »

Nicole Klauss

Cozy Community Recap

Many of you in Kittitas County have consumed Cozy Sweater beer this winter. (Many of you have consumed one too many a time or two.) And some of you got real festive and attended the Cozy Sweater vs. Mocha Death Party. Because of you and a handful of generous businesses in the community, Iron Horse… Read more »

Jared Vallejo

Gaming the System because Jared is Sloppy

I love collegers. I really do. They are generally enthusiastic, resourceful, and dedicated to living for ideals, rather than the sometimes cruel reality that life tends to hand you. But I made a mistake confusing resourcefulness with exploitive opportunism. In June of 2014, (2.5 years ago) we decided to run a print advertisement in CWU’s… Read more »

Billy Meagor

Beer Knowledge vs Branding

Selling is not always easy, but if the person is knowledgeable, driven and knows what they must achieve for success, it can be a little easier.  For beer sales, there will always be challenges that a rep will face, whether it’s a pain-in-the-ass customer, competitors, lack of communication, or just not having the tools you… Read more »

Jared Vallejo

Beer Guessing for 2017

If you know me, which you probably don’t, because I’m anti-social, but if you did, you would know that Scheduling Things is not one of my, er, best attributes. There is something so damn appealing about winging it and using gut instinct for, like, almost everything; the idea of planning more than 10 days in… Read more »

Adam Ransavage

Sibling Rivalry

Growing up with two older brothers meant that I was constantly fighting an uphill battle to out do them in anything I could.  It’s not like we were ultra-competitive;  we just never wanted to lose at anything.  To this day, everything that we do is a competition.   About 2 years ago, my middle brother… Read more »

Nicole Klauss

Iron Horse Brewser

Drinking while playing sports is generally discouraged, but if you’re creative enough you can find ways to incorporate beer into your athletic training without getting smashed. Check out this roller derby video for inspiration. Then get out there and show us how you incorporate Iron Horse beer into your training or everyday life. Please note, only… Read more »

Connie Morgan

Shut Up and Drink

We like making beer. We experiment with ingredients, styles and wacky names. Some of our stuff has been well received, some of it hasn’t. When a beer seems to be popular we keep making it, when it’s not as popular we stop. That’s generally the way a business works in a free market. Untappd and… Read more »

ironhorsebrewery

60 Seconds With…Episode III

We like Pat Kelly. He likes us so it works out. Name: Patrick Kelly Family:  A couple of kids and a couple of grandkids Profession: Owner of Tim’s Chips Cascade distribution Residency: Ellensburg, WA Mug Club Status: First year member, “Bulldog” Favorite Movie: Monty Python and the Holy Grail Prefers his Eggs: Scrambled