Category: Sales

Jameson Grover

From Ellensburg to Montana

Growing up in the Kittitas Valley was such a great time in my life. Having now lived in Montana for over 25 years, every time my wife Pam and I come home from Montana for Rodeo Weekend or any family event, I can’t help but get goosebumps thinking about all the great times I have… Read more »

Dane Williams

Beer’s Influence On Social Relevance

Recently, I was going through some old pictures from college and picked up on a funny little trend. Every time we would host a “socially” more popular group of co-eds, you would see more mainstream beer being consumed, hell I even saw few green bottles (Heineken) floating around those pictures…in the mid-90’s mind you. Now… Read more »

Molly Glockner

Bite me, Bite of Seattle

This title is definitely a joke, we at IHB love being a part of the Bite of Seattle and enjoy the event immensely. Unfortunately, it didn’t start out very enjoyable for me. You see, I am THE WORST at setting up jockey boxes, and really just anything that requires tools. I’m told I tend to glaze over… Read more »

Iron Horse Brewery Trivia Nights
Jared Vallejo

Trivia Nights and The Legal Hallows

Things were much simpler in 2008 when Greg and Ross decided they wanted to find a way to engage with customers and support the community through an entertainment vehicle they dutifully named “Iron Horse Brewery Trivia Night”. Back then, things like laws and rules didn’t exist. It was just man (all humans, not males) and… Read more »

Greg Parker

Mock the Sellouts

How to Read this Blog Read about this new logo from the BA. Watch these guys react to the logo in a not-so-positive way. Watch our video reacting to their reaction. We weren’t the only ones with a reaction. Check out Reaver Beach Brewing’s response here. Because you need to kill more time, keep reading for Greg’s thoughts. As… Read more »

Molly Glockner

Beer v Wine

I’ve delved into the wine world a bit, I used to sell wine, drink wine, buy wine and drink wine. I love it, it’s delicious, fun and interesting. What I didn’t like about wine? The pretentiousness, oh so much. When I was selling wine I had to dress up every day. Seriously nice clothes I… Read more »

Ross Chalstrom

Paddy On Places

You may not be able to #paddyon at [ the pub ] in-person but you can #paddyon with us in spirit somewhere else. Below is a list of places with IHB specials on St. Paddy’s Day. Eastern Washington| Club Crow Cashmere, WA Hitching Post Tavern Cashmere, WA Milepost 111 Brewing Company Cashmere, WA Der Hinterhof… Read more »

Billy Meagor

Benefits of Beer

No, it’s not what you’re thinking.  Yes, to the consumer, the benefit is that beer feels good on your mouth parts!  I’m talking about the benefit of our buyer purchasing our awesome beer.  Let me explain.  In my last blog, I talked about the difference between a buyer purchasing our beer based on taste vs… Read more »

Dane Williams

Go Deeper

In economics, market saturation is a situation in which a product has become diffused (distributed) within a market; the actual level of saturation can depend on consumer purchasing power; as well as competition, prices, and technology. In earlier blogs, I’ve talked about brand differentiation, creating relevance in the marketplace and penetration. With over 5,000 craft… Read more »

Jared Vallejo

Beer Wolf IPA

IPA, IPA, IPA, IPA According to  the Craft Brewers Association and just about everyone else, IPAs are going to continue to dominate the craft beer segment for the next 324 years.  This might not be true. Or maybe it’s completely true. I don’t know, only time will tell.  Regardless, I love IPAs and 30% of… Read more »

Dane Williams

Craft Beer Crystal Ball

As part of the sales and marketing team, I spend a considerable amount of time researching and trying to predict the next big “thang”. With over 4,500 craft breweries, it’s an absolute dumpster fire of category noise. IPA continues to be roughly 36% of the Craft Beer category, with fruit and vegetable based hops driving… Read more »

Billy Meagor

Beer Knowledge vs Branding

Selling is not always easy, but if the person is knowledgeable, driven and knows what they must achieve for success, it can be a little easier.  For beer sales, there will always be challenges that a rep will face, whether it’s a pain-in-the-ass customer, competitors, lack of communication, or just not having the tools you… Read more »

Ashley Stevens

Boyfriend Won’t Buy My Beer

Three months ago I gave up my personal space, my humble abode, sleeping in the middle of the bed, having a closet to myself, and pooping in peace when I invited another human to have a permanent toothbrush next to mine. It can be a scary and stressful decision to combine your space and personal… Read more »

Emily Palmer

Big Sky Bucket List

John Steinbeck famously said “I’m in love with Montana. For other states I have admiration, respect, recognition, even some affection. But with Montana it is love.”   I’m lucky to have a job that requires me to travel across the state of Montana selling delicious indie crafted Iron Horse beer. Because of my job I… Read more »

Ross Chalstrom

Market Manager Wanted

Recruitment is never an easy task. Regardless of position, the process is usually a long one in order to ensure that you are filling said position with the best possible candidate available.  The obstacles that can get in the way of easily finding the perfect fit can include, but aren’t limited to, any or all… Read more »

Ashley Stevens

Pay Beer Forward

When you work for a brewery you have access to a copious amount of beer. Over the 5 years I have been at Iron Horse I have acquired a glorious collection of brews. I very well could have built a separate house to store my collection, but I didn’t. That’s stupid. Instead I have decided… Read more »

Billy Meagor

The Best Bars I’ve Ever Been To

Bars are the ultimate escape.  People go to hang out with friends, go on dates, watch sporting events, or get away from their wife….um wait….  Whatever the reason, bars are the best.  From sports bars to wine bars, pubs, taverns, theme bars, there’s a bar to suit every interest.   In my previous job I… Read more »

Dane Williams

16 Ounces of Irish Death

Last month we announced that Quilter’s Irish Death would be available on draft at Century Link Field (Washington Craft House – Section 109). As a Craft Brewer in the Pacific Northwest, we feel very lucky that we have local sport teams (concessionaires) that understand the value in offering what the consumer demands while at either… Read more »

Connie Morgan

Gettin’ Handsy

Handshakes. For a working person they’re a part of daily life. Most people probably don’t think anything of them. By most people I mean most men. Handshakes get weird with women. Here are the weirdest things that happen when women try to shake hands with men. The Noodle Hand – I have watched a man… Read more »

Ross Chalstrom

A Nigerian Prince Needs Your Help!

Connie, who controls our content and secretly wants to be a pony, has been asking me for blogs for a while now.  Unfortunately, I had little to write about that seems relevant or interesting to you, the craft reader (I so want this to become a term used to describe certain literary enthusiasts).  You’re most… Read more »

Ashley Stevens

Women are Good for Your Beer

It’s a common belief that the world of beer is dominated by men, beards, and man buns. Sure, females are few and far between in the craft beer industry, but we are far less uncommon when compared to previous years. Working as a saleswoman has enlightened me as to why this industry could use more… Read more »

Drew Grannemann

Beer of the Millennial

Although the days of shot-gunning light beer are only a few years ago for me (or this past weekend, since shot-gunning is acceptable during football season), those days are quickly fading away in the millennials’ rear-view mirrors. As millennials leave school and enter the workforce, our pockets deepen, our tastes change, and we become open… Read more »

Emily Palmer

Boise is Rad

Idaho?! No, U-da—O.K. we won’t go there. Being an Idahoan (Idahoer? Idahoian?) there is nothing I enjoy more than bragging about what an amazing and beautiful place this is while simultaneously making bad jokes about it. I’m sure other Idaho natives have the same feelings.. To get to the real point of this blog post,… Read more »

Jared Vallejo

This is a Press Release About IHB in Boise

For Immediate Release Iron Horse Brewery Announces Entry into New Market Iron Horse Beer is available in Boise, That’s the New Market the headline was referring to. You’re welcome. ELLENSBURG, WA  (October 5, 2015) Due to four people requesting an Iron Horse Brewery presence in Boise, ID, they’ve decided to go ahead and do that…. Read more »

Marissa

Cozy Community Fund

It’s amazing how quickly 10 months can go by. I don’t believe this whole “time is a constant” thing. Anyhow, the holiday season – Thanksgiving, Christmas, Festivus, Hannukah, Kwanza, and Buying-Stuff-For-People-Just-Because-Time is here. For the last 5 years, Iron Horse Brewery, along with several Ellensburg, WA area businesses and community members have put together a… Read more »

Jared Vallejo

Pre Pre Cyber Monday Sale that We Just Thought Of Right Now

What better way to celebrate the two Mondays before cyber Monday than with a random flash sale and discounted brewery merch? We can’t think of a better way. For the next three hours, you can get a $2.00 High Five Hefe trucker hat. It’s like a long, exposed flash sale. http://store.ironhorsebrewery.com/collections/pre-cyber-monday-sale/products/high-five-hefe-trucker-hat Why are we doing… Read more »

Jared Vallejo

You won’t believe what this one person did and then, after that, you won’t believe what happened next.

That was a trick.  or rather it was my attempt to “upworthify” or “buzzfeedify” this post, because I have been tricked too many times with titles like that. I would apologize, but then I would have to admit regret. Okay, so this post is actually about our first round of Iron Horse Brewlette, from the participation… Read more »