Category: Sales

Duncan Pratt

The Super Bowl Super Party

It’s that time of year again! We are finally through the longest, coldest, and most boring month of the year, January. Everyone is trying to be their “New, Improved Self”, determined to make it through “Dry January” or stick to their New Year’s resolutions. Most have done well; most have at least given it the… Read more »

Justine Malland

Hop Farms – A Love Story

Did you know that Iron Horse Brewery, located in Ellensburg, WA, is just a quick 40 minute drive from the hop capital of the nation? That’s right; just beyond Ellensburg’s Manastash Ridge is the Yakima Valley, which produces 75 percent of all the nation’s hops. Well, beer nerds, hop heads, self-proclaimed connoisseurs, I thought maybe… Read more »


“Where Can I Find Irish Death?” And Other Questions We’re Frequently Asked

“Where can I find Irish Death?” It’s a question we’re going to answer because many people out there in the beer universe have the same question. Iron Horse Brewery’s beer is distributed in Washington, Idaho, Alaska, Montana and parts of Oregon. If you don’t live in one of those five states and have somehow developed… Read more »

Jared Vallejo

Iron Horse Beer in 2018

Over here in the Iron Horse Brewery trailer department, we spend a ridiculous amount of time behind our computers, looking at charts, analyzing graphs, reading the forum, making these calendars, or just visiting this site. This time of year is particularly cumbersome because of all the “planning” and “best-guessing” that is happening for the… Read more »


From Ellensburg to Montana

*Originally written by Jim Grover Growing up in the Kittitas Valley was such a great time in my life. Having now lived in Montana for over 25 years, every time my wife Pam and I come home from Montana for Rodeo Weekend or any family event, I can’t help but get goosebumps thinking about all… Read more »

Dane Williams

Beer’s Influence On Social Relevance

Recently, I was going through some old pictures from college and picked up on a funny little trend. Every time we would host a “socially” more popular group of co-eds, you would see more mainstream beer being consumed, hell I even saw few green bottles (Heineken) floating around those pictures…in the mid-90’s mind you. Now… Read more »

Molly Glockner

Bite me, Bite of Seattle

This title is definitely a joke, we at IHB love being a part of the Bite of Seattle and enjoy the event immensely. Unfortunately, it didn’t start out very enjoyable for me. You see, I am THE WORST at setting up jockey boxes, and really just anything that requires tools. I’m told I tend to glaze over… Read more »

Iron Horse Brewery Trivia Nights
Jared Vallejo

Trivia Nights and The Legal Hallows

Things were much simpler in 2008 when Greg and Ross decided they wanted to find a way to engage with customers and support the community through an entertainment vehicle they dutifully named “Iron Horse Brewery Trivia Night”. Back then, things like laws and rules didn’t exist. It was just man (all humans, not males) and… Read more »

Greg Parker

Mock the Sellouts

How to Read this Blog Read about this new logo from the BA. Watch these guys react to the logo in a not-so-positive way. Watch our video reacting to their reaction. We weren’t the only ones with a reaction. Check out Reaver Beach Brewing’s response here. Because you need to kill more time, keep reading for Greg’s thoughts. As… Read more »

Molly Glockner

Beer v Wine

I’ve delved into the wine world a bit, I used to sell wine, drink wine, buy wine and drink wine. I love it, it’s delicious, fun and interesting. What I didn’t like about wine? The pretentiousness, oh so much. When I was selling wine I had to dress up every day. Seriously nice clothes I… Read more »


Paddy On Places

You may not be able to #paddyon at [ the pub ] in-person but you can #paddyon with us in spirit somewhere else. Below is a list of places with IHB specials on St. Paddy’s Day. Eastern Washington| Club Crow Cashmere, WA Hitching Post Tavern Cashmere, WA Milepost 111 Brewing Company Cashmere, WA Der Hinterhof… Read more »

Billy Meagor

Benefits of Beer

No, it’s not what you’re thinking.  Yes, to the consumer, the benefit is that beer feels good on your mouth parts!  I’m talking about the benefit of our buyer purchasing our awesome beer.  Let me explain.  In my last blog, I talked about the difference between a buyer purchasing our beer based on taste vs… Read more »

Dane Williams

Go Deeper

In economics, market saturation is a situation in which a product has become diffused (distributed) within a market; the actual level of saturation can depend on consumer purchasing power; as well as competition, prices, and technology. In earlier blogs, I’ve talked about brand differentiation, creating relevance in the marketplace and penetration. With over 5,000 craft… Read more »

Jared Vallejo

Beer Wolf IPA

IPA, IPA, IPA, IPA According to  the Craft Brewers Association and just about everyone else, IPAs are going to continue to dominate the craft beer segment for the next 324 years.  This might not be true. Or maybe it’s completely true. I don’t know, only time will tell.  Regardless, I love IPAs and 30% of… Read more »

Dane Williams

Craft Beer Crystal Ball

As part of the sales and marketing team, I spend a considerable amount of time researching and trying to predict the next big “thang”. With over 4,500 craft breweries, it’s an absolute dumpster fire of category noise. IPA continues to be roughly 36% of the Craft Beer category, with fruit and vegetable based hops driving… Read more »

Billy Meagor

Beer Knowledge vs Branding

Selling is not always easy, but if the person is knowledgeable, driven and knows what they must achieve for success, it can be a little easier.  For beer sales, there will always be challenges that a rep will face, whether it’s a pain-in-the-ass customer, competitors, lack of communication, or just not having the tools you… Read more »


Boyfriend Won’t Buy My Beer

*Originally written by Ashley Stevens who quit Three months ago I gave up my personal space, my humble abode, sleeping in the middle of the bed, having a closet to myself, and pooping in peace when I invited another human to have a permanent toothbrush next to mine. It can be a scary and stressful… Read more »


Big Sky Bucket List

*Originally written by Emily Palmer who quit John Steinbeck famously said “I’m in love with Montana. For other states I have admiration, respect, recognition, even some affection. But with Montana it is love.”   I’m lucky to have a job that requires me to travel across the state of Montana selling delicious indie crafted Iron… Read more »

Ross Chalstrom

Market Manager Wanted

Recruitment is never an easy task. Regardless of position, the process is usually a long one in order to ensure that you are filling said position with the best possible candidate available.  The obstacles that can get in the way of easily finding the perfect fit can include, but aren’t limited to, any or all… Read more »


Pay Beer Forward

*Originally written by Ashley Stevens who quit When you work for a brewery you have access to a copious amount of beer. Over the 5 years I have been at Iron Horse I have acquired a glorious collection of brews. I very well could have built a separate house to store my collection, but I… Read more »

Billy Meagor

The Best Bars I’ve Ever Been To

Bars are the ultimate escape.  People go to hang out with friends, go on dates, watch sporting events, or get away from their wife….um wait….  Whatever the reason, bars are the best.  From sports bars to wine bars, pubs, taverns, theme bars, there’s a bar to suit every interest.   In my previous job I… Read more »


16 Ounces of Irish Death

Last month we announced that Quilter’s Irish Death would be available on draft at Century Link Field (Washington Craft House – Section 109). As a Craft Brewer in the Pacific Northwest, we feel very lucky that we have local sport teams (concessionaires) that understand the value in offering what the consumer demands while at either… Read more »

Connie Morgan

Gettin’ Handsy

Handshakes. For a working person they’re a part of daily life. Most people probably don’t think anything of them. By most people I mean most men. Handshakes get weird with women. Here are the weirdest things that happen when women try to shake hands with men. The Noodle Hand – I have watched a man… Read more »

Ross Chalstrom

A Nigerian Prince Needs Your Help!

Connie, who controls our content and secretly wants to be a pony, has been asking me for blogs for a while now.  Unfortunately, I had little to write about that seems relevant or interesting to you, the craft reader (I so want this to become a term used to describe certain literary enthusiasts).  You’re most… Read more »


Women are Good for Your Beer

*Originally written by Ashley Stevens It’s a common belief that the world of beer is dominated by men, beards, and man buns. Sure, females are few and far between in the craft beer industry, but we are far less uncommon when compared to previous years. Working as a saleswoman has enlightened me as to why… Read more »


Beer of the Millennial

*Originally written by Drew Grannemann Although the days of shot-gunning light beer are only a few years ago for me (or this past weekend, since shot-gunning is acceptable during football season), those days are quickly fading away in the millennials’ rear-view mirrors. As millennials leave school and enter the workforce, our pockets deepen, our tastes… Read more »