By Hood Aimee Critics can’t break us, we’re growing nonstop growing nonstop IHB we’re climbing to the top Critics can’t hold us, we’re growing let me first say yes, you’re welcome no we’re not pretentious, our goals are just endless we make indie beer, what the fuck is craft beer guidelines they get the shaft… Read more »
The Horse's Mouth aka a blog about indedpendent beer
Making our thoughts known via letters, words and pictures, rife with typos and references to tacos.
Yeah, we know we’re weird.
Up to this point, grocery shopping has been more or less an irritating necessity. It will always be a necessity, but it doesn’t have to be irritating. But it usually is and here is why; I don’t make the list and it is freaking chaos. Let’s start with dispensing a possible argument you (the reader)… Read more »
No, it’s not what you’re thinking. Yes, to the consumer, the benefit is that beer feels good on your mouth parts! I’m talking about the benefit of our buyer purchasing our awesome beer. Let me explain. In my last blog, I talked about the difference between a buyer purchasing our beer based on taste vs… Read more »
In economics, market saturation is a situation in which a product has become diffused (distributed) within a market; the actual level of saturation can depend on consumer purchasing power; as well as competition, prices, and technology. In earlier blogs, I’ve talked about brand differentiation, creating relevance in the marketplace and penetration. With over 5,000 craft… Read more »
Hey there. I’m Alex. Most of you reading this probably don’t know me. Hopefully some of you do. I’ve been hosting Iron Horse Trivia in Ellensburg for about half a year now. I’ve done, at least, a fair enough job to not get fired. Seeing the ebb and flow of the different sessions, one thing’s… Read more »
Workouts and beer pairings. Why? Because I love beer and I love lifting. And who doesn’t enjoy a cold beer after a hard workout? So here are my personal favorites to pair after lifting some heavy weight or sprinting down a mountain side. After a heavy leg day? Heavy lower body workouts that leave you… Read more »
IPA, IPA, IPA, IPA According to the Craft Brewers Association and just about everyone else, IPAs are going to continue to dominate the craft beer segment for the next 324 years. This might not be true. Or maybe it’s completely true. I don’t know, only time will tell. Regardless, I love IPAs and 30% of… Read more »
I have a forgettable face. Scratch that. I’ve got a forgettable face and name. At least that’s what I convinced myself of after a public official forgot my name and forgot he ever met me previously though we’ve met in professional settings multiple times. This blog is not about that public official who forgot me… Read more »
This season, the number of people tuning in to watch NFL games has dropped by over a million. There doesn’t seem to be any other indicators of it dropping in popularity yet. Merch is still selling well, and Bud Light’s ad campaign struck a vein of gold by putting the team logos on NFL cans… Read more »
If you have paid any attention to the craft beer industry recently, you’ve probably seen articles about how the four horsemen of the craft-apocalypse are coming: hop (and ingredient) shortages, brewery buyouts, distributor challenges, market saturation, etc. Everyone with a blog and a thirst for clicks seems to have some special insight to an impending… Read more »
Food. We added it to [ the pub ]. Thankfully we have a much larger enterprise to float massive losses because that’s what we did at the pub. I knew it was going to be humbling and by god it was. I have always appreciated the hard work that restauranteurs have to put in, but… Read more »
This might just be me, but I hope I can relate to some when I say I get absolutely nothing done when I am in the library. Yet I walk in with the mind set that I will be nothing but productive. You would think that with limited distractions I would get a lot done,… Read more »
As you may have figured, chronicling our misadventures is one of my favorite past times. Did the string cheese bandit strike again? As you may or may not have heard, our less-than-pristine 2006 GMC Savana van went missing. It was stolen right off the lot of the brewery while we brewed away. It took us… Read more »
Getting started Nearly my entire family is from Wisconsin- a place where football was invented as an excuse to miss church and personally explore gluttony. I remember visiting Wisconsin as a kid and seeing the potluck my grandparents put on for a Packers game, thinking “Are we having another Thanksgiving?” No, we weren’t. We were… Read more »
Here at the pub we get plenty of customers that come in for various reasons, number one being our fairly decent beer. As a server, I hate giving bad news to customers. I never want to be the bad guy. However, if you walk in here with your baby and try to sit down for… Read more »
Iron Horse Brewery is going to be offering public tours in 2017. Yes, you read that right. Over the years we’ve had lots of informal and public tours here or there, but never have we had a full year of tour dates set so people could actually plan (what does that word mean?) in advance…. Read more »
Despite the memes circulating around promising us all that 2016 was the worst year ever I have had a lot of fun reflecting on it. Specifically in regards to my job at Iron Horse. My position involves managing our social media and keeping track of the interactions, impressions, likes (and unlikes) that we receive. If… Read more »
It will come as no surprise that this blog looks to upend some conventional wisdom, it’s kind of what we do. Although, I’m not certain that what I am about to question is either conventional or wisdom. I would probably describe it more as idiotic business cheerleading. Although that’s probably not a fair assessment either…. Read more »
Gary shows us how to follow @IronHorseBeer on Snapchat.