Well, these are both done now and I’m finally get around to talking about it, because my snapchat feed is empty. Thank goodness.
High Five a Charity: This was a tricky one to gain momentum as an effective fundraising tool. Unfortunately, our rollout of High Five Hefe cans was slower than we anticipated. (we’re in good shape now) I can pick up most of the responsibility as the execution and awareness portion was not optimal. However, for the 5 week period we, and be we I mean, you, our beer drinking bff’s, managed to raise about $1000. This will be divided equally among the top 5 nominated charities. That was a lot of commas for you grammar hounds out there. Anyhow, sifting through the 20 nominated charities made me realize, there are a lot of great organizations out there doing important work. However, we had to take only the top 5.
The recipients are:
Thrive through Cancer – Seattle
Kittitas County Habitat for Humanity – Ellensburg
Disability Rights of Washington Seattle
Gallery One Ellensburg
Seattle Cancer Care Center – Seattle
It was a good effort and one we’ll probably try something new at some other vague point in time. Feel free to donate to any of these, without the beer incentive, as I’m sure they would appreciate it.
Beer vs Fire:
There is a press a release below, but in short $10,200 was raised. F*&$ Ya!.
As Greg points out, you beer drinkers made this happen. Give yourself a high five. Or Irish Death. or Crosscut Pilsner. Or 509. Or… I could keep going and going. In an effort to reduce waste, I’ll let the press release finish the details below.
I’d just like to add, so I will, you humans are amazing. This is vital, because I am generally a horrible person, which I find necessary to offset all this goodness. So keep on doing your thing.
For Immediate Release
Beer vs. Fire Fundraising Effort Concludes Because It’s Almost Winter Now.
Iron Horse Brewery and Icicle Brewing Company raise over $10,200.00
ELLENSBURG, WA (November 6, 2014)
Iron Horse Brewery of Ellensburg and Icicle Brewing Company of Leavenworth announced the conclusion of their 3 month long joint fundraising initiative called Beer vs Fire designed to help victims affected by Carlton Complex, Snag Canyon, Chiwaukum Complex and South Cle Elum Ridge fires. The goal was to raise $12,000 through beer sales of Iron Horse’s 509 Style and Icicle’s Crosscut Pilsner. The total amount raised to date is $10,200.00.
“Our wholesale and retail partners really made all of this possible” said Greg Parker, Owner of Iron Horse Brewery. “And, of course, without the beer drinkers, we would be bringing back a bunch of beer. Thanks are in order to you, beer drinker, you really helped the fire victims”, Parker added.
DONATIONS and BEER on the Shelf
The $10,200 will be split with direct donations going to Red Cross of Kittitas County and Red Cross Apple Valley, ideally in a the form of giant check.
The dollar amount raised reflects all of the beer shipped for the fundraiser. “There may be a few remaining bottles of 509 Style or Crosscut Pilsner on the shelf marked with Beer vs Fire “ commented Pamela Brulotte, Owner of Icicle Brewing Company “We anticipated that might happen so our donation reflects those bottles. We’re asking our customers to help those retailers out and get the last few bottles off the shelves if you see them” Brulotte said.