Iron Horse Brewlette is Ready-Ish.

So here’s the official press release, which is infinitely easier than making a separate blog post. And go.

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For Immediate Release

Iron Horse Brewery Announces Iron Horse Brewlette Round 1 is About to Hit the Market

This limited release contains three different beers and you have to guess what they are. Boom.

ELLENSBURG, WA (February, 19, 2013) As previously mentioned in December, Iron Horse Brewery is bringing to market their very limited release beer series, called Iron Horse Brewlette, where beer retailers, consumers and even its own employees will have no idea what beer they are drinking until they tap it, pour it, and drink it.

“The first release (three different beers, one label) is on the trucks and should be arriving at all 130 participating retailers within the next two weeks,” said Owner and General Manager, Greg Parker. “And when we say ‘should’ we mean we really hope that’s how it works out. I’m not going to lie, the logistics have been a real beast. Credit is due to our wholesalers and participating retailers for being willing to try something that, at first blush, seems really stupid and impractical. Oh and I have to publicly thank the production crew, for making this happen. Thanks, and please don’t quit.” commented Parker.

The Interactive Brewlette WebApp – v1 is Ready
The Iron Horse Brewlette WebApp developed specifically for this beer series is now live. “The IHB WebAPP will allow series participants to locate participating retailers by using their phone’s gps or- to avoid the NSA – by nearby address. Participants can check in, guess what’s in the beer, judge the beer, share their findings and enter to win Iron Horse Brewery swag and prizes, including the quarterly grand prize worth over $352,” cited Director of Marketing, Jared Vallejo. “The application should work with most modern smartphones, but if doesn’t, it’s probably time to upgrade your phone,” added Vallejo.

To ridicule the WebApp, point your phone’s browser to http://ihor.se/brewlette All entries and submissions will be reset on February 24th, which marks the official start date.

The complete list of participating retailers can be found on their website at www.ironhorsebrewery.com (or here)

For more information about Iron Horse Brewlette go to http://www.ironhorsebrewlette.com

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