Category: Marketing n Stuff

Nicole Klauss

Cozy Community Recap

Many of you in Kittitas County have consumed Cozy Sweater beer this winter. (Many of you have consumed one too many a time or two.) And some of you got real festive and attended the Cozy Sweater vs. Mocha Death Party. Because of you and a handful of generous businesses in the community, Iron Horse… Read more »

Jared Vallejo

Gaming the System because Jared is Sloppy

I love collegers. I really do. They are generally enthusiastic, resourceful, and dedicated to living for ideals, rather than the sometimes cruel reality that life tends to hand you. But I made a mistake confusing resourcefulness with exploitive opportunism. In June of 2014, (2.5 years ago) we decided to run a print advertisement in CWU’s… Read more »

ironhorsebrewery

Beer Knowledge vs Branding

*Originally written by Billy Meagor who quit us. Selling is not always easy, but if the person is knowledgeable, driven and knows what they must achieve for success, it can be a little easier.  For beer sales, there will always be challenges that a rep will face, whether it’s a pain-in-the-ass customer, competitors, lack of… Read more »

Jared Vallejo

Beer Guessing for 2017

If you know me, which you probably don’t, because I’m anti-social, but if you did, you would know that Scheduling Things is not one of my, er, best attributes. There is something so damn appealing about winging it and using gut instinct for, like, almost everything; the idea of planning more than 10 days in… Read more »

Adam Ransavage

Sibling Rivalry

Growing up with two older brothers meant that I was constantly fighting an uphill battle to out do them in anything I could.  It’s not like we were ultra-competitive;  we just never wanted to lose at anything.  To this day, everything that we do is a competition.   About 2 years ago, my middle brother… Read more »

Jared Vallejo

Where are you Dirtbag Carnival Picture Taker?

I have a weird memory. I can remember my phone number from 5th grade 509.555.5701, but I can’t remember someone’s name from a year ago. Last year on August 15th, we held our first ever Dirtbag Carnival at the production facility. I remember there was a hot dog eating contest, carnival games (like blow-dart balloon… Read more »

Nicole Klauss

Iron Horse Brewser

Drinking while playing sports is generally discouraged, but if you’re creative enough you can find ways to incorporate beer into your athletic training without getting smashed. Check out this roller derby video for inspiration. Then get out there and show us how you incorporate Iron Horse beer into your training or everyday life. Please note, only… Read more »

Connie Morgan

Shut Up and Drink

We like making beer. We experiment with ingredients, styles and wacky names. Some of our stuff has been well received, some of it hasn’t. When a beer seems to be popular we keep making it, when it’s not as popular we stop. That’s generally the way a business works in a free market. Untappd and… Read more »

ironhorsebrewery

60 Seconds With…Episode III

We like Pat Kelly. He likes us so it works out. Name: Patrick Kelly Family:  A couple of kids and a couple of grandkids Profession: Owner of Tim’s Chips Cascade distribution Residency: Ellensburg, WA Mug Club Status: First year member, “Bulldog” Favorite Movie: Monty Python and the Holy Grail Prefers his Eggs: Scrambled

Jared Vallejo

SUPPORT AMERICAN BEER and YOUR MOUTH

The fourth annual, 3rd consecutive Eastern Washington Brewfest is just around the corner…  It’s weird that it’s Eastern Washington Brewfest, event though it’s held in Central Washington.  You can get your tickets here if you don’t care about any of this banter.  We’re okay with weird, but we’re not okay with only 12% of beer… Read more »

ironhorsebrewery

16 Ounces of Irish Death

Last month we announced that Quilter’s Irish Death would be available on draft at Century Link Field (Washington Craft House – Section 109). As a Craft Brewer in the Pacific Northwest, we feel very lucky that we have local sport teams (concessionaires) that understand the value in offering what the consumer demands while at either… Read more »

Jared Vallejo

It’s Getting Weird

I’ll admit it. I like being part of something bigger than myself, probably because I am inherently selfish and need that bigger thing to keep my feet planted and ego in check. So, when it came time to start planning the second installment of the st. paddy day .5 k, we knew we wanted to… Read more »

Jared Vallejo

Billings: The Final Frontier.

No, not a set of actions where we send paper invoices to collect money for “unmentionable services”. The town, in Montana; That’s what we’re talking about. We’re opening up that market. Iron Horse Brewery Does Fun Things in New Market Iron Horse Beer is available in Billings, That’s a New Market we have. You’re welcome…. Read more »

Jared Vallejo

Because Food.

Sometimes all you want is a sandwich. And other times you want specifically made food for that delicious craft beer you are drinking. We’re going for the latter. read on or don’t. Iron Horse Brewery Announces Food at The Pub, Making [ the pub ] an Actual Pub. Because the beer is looking for a… Read more »

Jared Vallejo

New Press Release About a Beer You May have Heard of in Cans

####################### For Immediate Release Iron Horse Brewery Announces Irish Death in 12 oz Cans. Yep. ELLENSBURG, WA  (December 09, 2015) Iron Horse Brewery produces a beer you may have heard of that will be available in six pack 12oz cans spring of 2016. Quilter’s Irish Death is already available in 22oz bottles and draught but… Read more »

ironhorsebrewery

Cozy Community Fund

*Originally written by Marissa Toussaint The holiday season calls for helping people in the community. Every year we facilitate the Cozy Community Fund. This fund benefits deserving families/individuals within Kittitas County. Our goal is to raise $5,000 to make a lasting impact on three families this year. Kittitas County has demonstrated time and again that… Read more »

Jared Vallejo

This is a Press Release About IHB in Boise

For Immediate Release Iron Horse Brewery Announces Entry into New Market Iron Horse Beer is available in Boise, That’s the New Market the headline was referring to. You’re welcome. ELLENSBURG, WA  (October 5, 2015) Due to four people requesting an Iron Horse Brewery presence in Boise, ID, they’ve decided to go ahead and do that…. Read more »

Jared Vallejo

Eastern Washington Brewfest 2015

May. A wonderful time of year. Beer. A wonderful kind of cheer. Fest. Better than the rest. That’s it. That’s all I got for rhyming. Read the press release then proceed. Or skip it and head on over to… www.easternwashingtonbrewfest.com For Immediate Release Iron Horse Brewery Announces 3rd Annual, Second Consecutive Eastern Washington Brewfest in… Read more »

Rikki Welz

Beer Release: Gary IPA

Who doesn’t love a Family Reunion?  Perhaps you have a family like mine,  awkwardly stacked into Great Aunt Petunia’s parlor,  smells of roasted ham, wind song perfume, and moist earth from the muddy boots stacked by the door.  The kitchen bustling with activity as Magpie the ancient black lab salivates with excitement as your cousin… Read more »

Jared Vallejo

More Bottles of Beer on the Wall

2015 is proving to be a ridiculous year for Iron Horse Brewery. Not only are we releasing a second six-pack can called Finger Gun, we are also introducing a second seasonal bottle only track offering to the marketplace. We are calling this the Fresh-To-Death series, because 1) it is a hip phrase used by millennials… Read more »

Jared Vallejo

The Half K Recap That is Longer Than The Race

On March 14th, 2015 over 230 of you blood circulating humans descended on ellensburg, wa and walked/jogged/ran/sprinted in the first annual Iron Horse Brewery St. Paddy Day .5 K. Ummm. What were you thinking? Whatever it was, I like it. You are bad ass people. When the idea came up in January we were mostly joking… Read more »

Jared Vallejo

Finger Gun IPA – A new beer to keep your hands busy.

I’ll preface this once; we are going to be releasing a lot of new beer this year. So you’ll probably get tired of the “hey, here’s a press release about a new iron horse brewery beer” statements. It sounds like I’m apologizing in advance. I’m not. I’m extremely excited about the crap ton of beer… Read more »

Jared Vallejo

Cozy Community Fund Update and The Giving Virus

Generosity is a curious thing. It inspires or in my case, makes me feel substandard for not living up to the expectations I created in my mind space. What’s incredible though is how giving, without expectation of return, can be infectious, like a virus, but the good kind of virus. As Greg likes to put… Read more »

ironhorsebrewery

Cozy Community Fund

*Originally written by Marissa Toussaint who quit It’s amazing how quickly 10 months can go by. I don’t believe this whole “time is a constant” thing. Anyhow, the holiday season – Thanksgiving, Christmas, Festivus, Hannukah, Kwanza, and Buying-Stuff-For-People-Just-Because-Time is here. For the last 5 years, Iron Horse Brewery, along with several Ellensburg, WA area businesses… Read more »

Jared Vallejo

Pre Pre Cyber Monday Sale that We Just Thought Of Right Now

What better way to celebrate the two Mondays before cyber Monday than with a random flash sale and discounted brewery merch? We can’t think of a better way. For the next three hours, you can get a $2.00 High Five Hefe trucker hat. It’s like a long, exposed flash sale. http://store.ironhorsebrewery.com/collections/pre-cyber-monday-sale/products/high-five-hefe-trucker-hat Why are we doing… Read more »

Jared Vallejo

Humans are good at fundraising. Here’s the proof.

As you may or may not recall, Iron Horse Brewery had two fundraising initiatives going on during the summer. High Five a Charity and Beer vs Fire. Well, these are both done now and I’m finally get around to talking about it, because my snapchat feed is empty. Thank goodness. High Five a Charity: This… Read more »

Jared Vallejo

Iron Horse Brewery Updates via a Letter to Aunt Gertrude

Sometimes, I find it difficult to write updates on things, so instead I pretend I have an Aunt Gertrude and write her letters. ———- Dear Aunt Gertrude, It’s been 6 months since our last real correspondence, so I thought I’d take the time to write you a fictitious letter and update you on some things… Read more »