Category: Marketing n Stuff

Rikki Welz

The Cozy Community Spectacular Extravaganza Gift-Times for All

Hey Y’all! Rikki here again!     Ellensburg is a super-rad-tastic town, as most of you already know. When someone needs a helping hand, we have proven time and again how teamwork can make a difference. In the past, Iron Horse Brewery has teamed up with other local businesses  with the intent of  making an impact… Read more »

Greg Parker

We all get a medal, congratulations

Many wonder why IHB doesn’t enter beer in competitions, here’s why: It probably started with BeerAdvocate. I appreciate that their motto is respect beer. Which makes sense. Kind of like when I want to respect women, I gather a bunch of them up and have them stand there while me and a bunch of my… Read more »

ironhorsebrewery

Iron Horse Brewery at Mustache Dache!

*Originally written by Alison Duff who quit Have an impressive mustache you would like to show off? Want to drink some Iron Horse beer in a cool city? All the while supporting a good cause? In case you were wondering, the answer to the question is yes. Iron Horse is blessing the cities of Seattle,… Read more »

ironhorsebrewery

A new intern; That’s me.

*Originally written by Alison Duff who quit Hello. My name is Alison and I’m an intern, who does’t have to fetch coffee. I have officially been interning for IHB for 5 days. Feels great to say that. IHB is a company that stands out in the Ellensburg community because of its great product, and the… Read more »

Jared Vallejo

Press Release – Iron Horse Brewery To Open 4th Location

Here is our official press release. We’ll have a more detailed FAQ of what this all means in the next day or two. ####################### For Immediate Release Iron Horse Brewery Plans to open their 4th location, then they will close the Tasting Room and Micropub, leaving only 2 locations. ELLENSBURG, WA (September 5, 2013) Iron… Read more »

Jared Vallejo

Ummm, where is our sign?

You know what’s funny? The platypus. And a beaver dressed as a human. And drunk history. You know what is less Funny? When someone steals or accidentally borrows for a long time, our sign directing loving patrons to our tasting room. It is not funny, unless it’s a practical joke and the person will return… Read more »

Natalia Parker

An email thread about our newest beer.

An email thread that exemplifies the complicated and unfocused process of finishing the new label for our new brew “Decision Maker” . . . Jared (12:14 pm, July 25): See attached. We need to get this into label approval by tomorrow. Natalia and I are happy with it, so really you should be too. colon… Read more »

Jared Vallejo

Dissension is Vital to Iron Horse Brewery

“iron horse brewery is a flowery love fest of employee satisfaction rolled into a sugary, honey laced beer-battered tortilla” Sometimes, that’s what I imagine people think of us, especially when you read the myriad of blog posts, where they disclose how much they love working for iron horse brewery, because it’s so damned friendly. While,… Read more »

TheIntern

The Interns Insight of Iron Horse Brewery

Hello. My name is *******, and I’m the marketing intern for Iron Horse Brewery. editors note: the intern’s name has been redacted because intern’s don’t have names. I am one of the lucky few that have ever been able to get the chance to be Iron Horse Brewery’s marketing intern and let me tell you,… Read more »

Jared Vallejo

VIDEO – Go High Five Yourself

The IHB Film Club made a video showcasing the variety of high fives that are possible when you awkwardly ask people to high five each other in staged situations. The great thing is, every single person in this video was excited to participate. That’s the power of a high five, I suppose. Or maybe they… Read more »

Jared Vallejo

Survey Results about a New Tasting Room

So a few weeks ago, we created a survey asking all of you what you think we should do with the Tasting Room. There were three simple questions, of which I will repeat in order to make this blog post seem more in-depth than it really is. Also, my analysis of the results is based… Read more »

Jared Vallejo

Failure is Great.

I have been ruminating about this topic for sometime, but with Greg’s most recent Win-Win blog and Natalia’s referencing the issue, I figured now was as good time as any to write about it; and even if this doesn’t come across exactly as I hoped, well, then it will aptly illustrate the point I’m trying… Read more »

Natalia Parker

Go High Five Yourself

I love our High Five Hefe for many reasons. Because its delicious. Because it was one of the first beers that Greg homebrewed, and therefore I got to watch the maiden batch ferment in our bathroom. Because it’s an original interpretation of a prolific style. But mostly because, every time I look at the label,… Read more »

Jared Vallejo

The Iron Horse IPA Horse.

One day, several weeks ago, Natalia and I were having one of our impromptu note taking sessions in the beer room. (we talk to each other about marketing related stuff, take notes, then dare each other to be in charge of that thing we just noted) One of our discussions led to Iron Horse IPA… Read more »

Jared Vallejo

My Thought Process When Posting on Facebook

Exactly zero people are interested in this subject, which makes the point of this post worthless and probably one of your biggest wastes of time. After you finish reading this, you will come to the conclusion that you are less of a human being for having spent the 2.375 minutes it takes to read. You’re… Read more »

Jared Vallejo

It’s Just Beer.

I am often asked, “what’s your job like, marketing for iron horse brewery?” By often I mean 1 person, every 3 years, even though I have only officially been doing this job for 9 months. For the record, she is still the boss of me. My answer to this fictional-question-for-the-purpose-of-this-post is always the same. “it’s… Read more »

Jared Vallejo

We’re Coming to Vancouver, Officially.

Here’s the press release.  hash tags and all.   ####################### For Immediate Release Iron Horse Brewery Partners with Maletis Beverage, Invites themselves to Vancouver Kickoff events scheduled March 7th. ELLENSBURG, WA  (February 27, 2013)  Iron Horse Brewery and Maletis Beverage (www.maletis.com) have formed a strategic partnership to bring Iron Horse beer into Southwest Washington. Shipments… Read more »

Jared Vallejo

The Case of the Broken Bottler: A Lesson on Telling the Truth.

As you are most likely aware, we recently discovered an issue with our bottler, which deposited one 3 inch stainless steel off-gas compression tube into one of our 22oz bottles. Upon discovering the sanitary piece of stainless was missing, we immediately analyzed the potential impact of having said artifact the size of Andre the Giant’s… Read more »