Dane Williams

CRO and Jargon Officer

works in the Admin department

Our Resident Ginger is a native of Ellensburg, WA, spent 13 plus years working for the Evil Empire (ABI), loves his beloved Cougs and is responsible for generating new business at IHB.

how to contact

e: dane@ironhorsebrewery.com | w: | ig: @cougardane

Dane Williams

Putting Beer In 16 oz Cans

As Iron Horse Brewery looked to 2019, it was apparent that being agile in an ever-changing marketplace would need to be a priority. Couple that with a brewery that has a flagship brand (Quilter’s Irish Death) representing close to 80% of the volume mix, it’s essential to have a fluid cycle of innovation. One of… Read more »

Dane Williams

Our Take On Beer And Politics

Beer and politics. Do the two belong together? We talked beer and politics last week on Episode 28 of the Life Behind Beer podcast so we thought we’d continue the discussion with more cousins this week. The discussion stemmed from reading this article from the Chicago Tribune. The article explored some of the more recent… Read more »

Dane Williams

Our Take On Craft Dropping Prices

Pricing in the craft beer industry may soon change in favor of the consumer. According to this Forbes article, Founders Brewing is now making a cheaper beer to appeal to drinkers of premium domestic brands like Budweiser, Miller Lite and Coors, retailing at $7.99 per six-pack. We asked some of our cousins what this means… Read more »

Dane Williams

Our Take On The Hazy Beer Trend

According to this article from the Full Pint, 706 beers were entered under the juicy or hazy category at the Great American Beer Festival this year. No, we did not accidentally hit a zero in there because we were shaky from our morning coffee. This statistically staggering number is divided up between hazy pale ales,… Read more »

Dane Williams

Our Take On Industry Growth In 2018

  A recent article on Brewbound reported 5 percent growth for independent brewers in the U.S. during the first half of 2018, based on data from the Brewers Association. The Brewers Association reported there were 6,655 active breweries as of June 30, up from 5,562 a year ago. We asked our team for their opinions… Read more »

Dane Williams

Our Take On The Future Of Multi-Packs

A recentish Brewbound article talks about Anheuser-Busch growing its high end brands by creating 15- and 18-packs. The article also suggests independent craft brewers will struggle to compete with Big Beer on price for multi-packs. Iron Horse Brewery produces a 24-pack of Irish Death and six-packs of Send It, Life Behind Bars, Hand Cannon, Irish… Read more »

Dane Williams

Our Take On Growth In Craft Beer

A recent article in the Washington Post asks whether the craft beer industry has peaked. The article references a report by the Brewers Association, which showed craft brewers saw a 5 percent rise in production volume in 2017, but also cited more brewery closures than in previous years. Another statement said, “The total beer market… Read more »

Dane Williams

Our Take On Columbia Distributing Growing Non-Alcoholic Brands

You may have heard the news, Columbia Distributing is growing its distribution of non-alcoholic beverages, according to a BevNet article posted on Monday, and we have some thoughts about it. A little backstory, Iron Horse Brewery has partnered with a different Columbia Distributing since way back when to distribute our beer in a loveable pocket… Read more »

Dane Williams

Expansion of American Craft Beer

At the end of the year, I was lucky enough to explore the country of Vietnam with my girlfriend Katy. As with most trips, Katy and I were excited to get in the country and explore all of the wonderful culture it had to offer. Typically Katy is excited to learn about the sights and… Read more »

Dane Williams

Beer’s Influence On Social Relevance

Recently, I was going through some old pictures from college and picked up on a funny little trend. Every time we would host a “socially” more popular group of co-eds, you would see more mainstream beer being consumed, hell I even saw few green bottles (Heineken) floating around those pictures…in the mid-90’s mind you. Now… Read more »

Dane Williams

Pickled Ginger

In honor of St. Patrick’s Day weekend, let’s just go ahead and get this out of our system. Ginge, Ginger, Stepchild, Whitewalker, Freckle-face, Soul-less freak, Mailman’s kid…just a few examples of how one would reference the 1%. Go for it, I’ve heard em all…yay, we wear 75 SPF, we have a bad temper, certainly quirky,… Read more »

Dane Williams

Go Deeper

In economics, market saturation is a situation in which a product has become diffused (distributed) within a market; the actual level of saturation can depend on consumer purchasing power; as well as competition, prices, and technology. In earlier blogs, I’ve talked about brand differentiation, creating relevance in the marketplace and penetration. With over 5,000 craft… Read more »

Dane Williams

Craft Beer Crystal Ball

As part of the sales and marketing team, I spend a considerable amount of time researching and trying to predict the next big “thang”. With over 4,500 craft breweries, it’s an absolute dumpster fire of category noise. IPA continues to be roughly 36% of the Craft Beer category, with fruit and vegetable based hops driving… Read more »

Dane Williams

Fantasy Football: The Best At-Work Distraction

It’s that time of the year again. Where the casual football fan transforms into the second coming of Vince Lombardi. Countless hours of research and analysis are later outplayed by the sheer luck of the auto pick strategy. For someone that enjoys Fantasy Football simply because of office interaction and company moral, it’s amazing what… Read more »

Dane Williams

Alcohol and Government

With the presidential election right around the corner, I was curious to see what kind of a role the Alcohol Industry plays in an election year. In an article written by Monica Vendituoli, she talks about how the industry is made up of wine, beer and liquor producers, distributors, and wholesalers as well as liquor… Read more »

Dane Williams

AB-InBEV’s Positive Impact on the Craft Industry

You may be one of the many who believe there’s no way ABI could have any positive impact on the Craft Beer Industry. If you’re one of these folks you might be mistaken. ABI continues to develop its Global Management Trainee Program and put less value on seasoned employees. Veteran employees with countless years of… Read more »