Tag: industry trends

Aimee Bach

Beard Trends In The Brewing Industry

What once was just a natural hormonal effect of the human body, transformed into a lifestyle trend that helps support self identification, and is now surely at most an underrated artform. I silently judge (it’s ok, we all do) those who I think are just being lazy versus those who take pride in the manicured,… Read more »

ironhorsebrewery

Our Take On 8-Ounce Beer Bottles

Off Color Brewing out of Chicago is putting some of their beer in 8-ounce bottles. A recent article by the Chicago Tribune about the packaging change claims the smaller bottles are meant to appeal to consumers because the 22 oz bottle trend is dying, for ABV reasons, and to promote the idea of elegance. We… Read more »

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Our Take On Craft Plus Corporate Collaboration Beers

  If you have had the opportunity to try the IPA-Nut beer that was a collaboration between Planters and Noon Whistle Brewing from Lombard, IL then you’ll have to tell us how it tasted because we haven’t gotten to try it. Planters is not the first corporate company to partner up with an independent brewery… Read more »

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Our Take On Electrolyte Beers

Recovery Beers? After a long workout is a beer the first thing you reach for? It might be once you learn that some breweries are now making beers with electrolytes. A recent article is suggesting electrolyte beers might be the new recovery drink. We asked our cousins for their thoughts on the growing industry trend…. Read more »

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Our Take On Submitting Beers To Competitions

On Episode 31 of Life Behind Beer we talk about Great American Beer Festival (GABF) and why Iron Horse Brewery has traditionally strayed away from entering beer competitions. We discuss the pros and cons to entering a beer festival. Jared: Typically Iron Horse has not submitted our products to judged competitions. Greg has always contended… Read more »

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Our Take On Sophisticated Beer

Should wine and beer be more like each other? A recent article on VinePair suggests craft beer needs to be more sophisticated like wine and vice versa. We asked our cousins for their thoughts on the article.   What are your thoughts on the piece of the article about beer/wine? “Beer absolutely has a market… Read more »

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Our Take On Wine and Liquor Affecting Beer Growth

Wine and spirits are cutting into craft beer growth. That’s what was revealed in a recent Power Hour hosted by the Brewers Association and then explored in this Brewbound article. The Power Hour speaker, who worked for a market research firm, said that consumers are shifting away from beer purchases toward wine and spirits. He… Read more »

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Our Take On Beer And Politics

Beer and politics. Do the two belong together? We talked beer and politics last week on Episode 28 of the Life Behind Beer podcast so we thought we’d continue the discussion with more cousins this week. The discussion stemmed from reading this article from the Chicago Tribune. The article explored some of the more recent… Read more »

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Our Take On Craft Dropping Prices

Pricing in the craft beer industry may soon change in favor of the consumer. According to this Forbes article, Founders Brewing is now making a cheaper beer to appeal to drinkers of premium domestic brands like Budweiser, Miller Lite and Coors, retailing at $7.99 per six-pack. We asked some of our cousins what this means… Read more »

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Our Take On The Hazy Beer Trend

According to this article from the Full Pint, 706 beers were entered under the juicy or hazy category at the Great American Beer Festival this year. No, we did not accidentally hit a zero in there because we were shaky from our morning coffee. This statistically staggering number is divided up between hazy pale ales,… Read more »

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Our Take On PintPass and Beer Apps

We recently heard about PintPass, a new free app currently in its beta phase, which claims that people can get paid real money to drink at breweries. PintPass will also allow people to text their friends beers across the U.S. According to its website PintPass generates a unique debit card for its users that can be… Read more »

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Our Take On Industry Growth In 2018

  A recent article on Brewbound reported 5 percent growth for independent brewers in the U.S. during the first half of 2018, based on data from the Brewers Association. The Brewers Association reported there were 6,655 active breweries as of June 30, up from 5,562 a year ago. We asked our team for their opinions… Read more »

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Our Take On Trademarks

If you follow our Life Behind Beer podcast or any beer industry blog, you already know that trademark battles are a common topic in the industry. Here are some examples of recent battles in the news that we talked about on Episode 20 of Life Behind Beer: Example 1 Example 2 Example 3 Example 4… Read more »

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Our Take On Indie Seal Adoption Rates

The Brewers Association introduced its independent craft brewer seal about a year ago and recently Brewbound wrote an article about adoption rates in the U.S. A bit of a recap here: The BA created the seal to help craft beer enthusiasts to easily differentiate between the independent brewers (like us) and beer produced by non-craft… Read more »

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Our Take On The Future Of Multi-Packs

A recentish Brewbound article talks about Anheuser-Busch growing its high end brands by creating 15- and 18-packs. The article also suggests independent craft brewers will struggle to compete with Big Beer on price for multi-packs. Iron Horse Brewery produces a 24-pack of Irish Death and six-packs of Send It, Life Behind Bars, Hand Cannon, Irish… Read more »

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Our Take On Growth In Craft Beer

A recent article in the Washington Post asks whether the craft beer industry has peaked. The article references a report by the Brewers Association, which showed craft brewers saw a 5 percent rise in production volume in 2017, but also cited more brewery closures than in previous years. Another statement said, “The total beer market… Read more »

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Our Take On Hops-Free Beer

You may have seen the New York Times article last week about a scientist coming up with a process to brew beer without hops. Hops are one of the main ingredients in beer along with water, yeast and grain (mostly malted barley). At IHB we make an annual trip to Yakima, the hops capital of… Read more »

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Our Take On Tea Beers

  We put coffee in beer so why not tea? A recent article from the Brewers Association titled “Reading the Leaves: Do Tea Beers Have a Bright Future?” explores the topic. You can read the whole article here, but essentially it says: *A wave of new beers incorporating tea have been released across the U.S…. Read more »

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Our Take On Columbia Distributing Growing Non-Alcoholic Brands

You may have heard the news, Columbia Distributing is growing its distribution of non-alcoholic beverages, according to a BevNet article posted on Monday, and we have some thoughts about it. A little backstory, Iron Horse Brewery has partnered with a different Columbia Distributing since way back when to distribute our beer in a loveable pocket… Read more »