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You won’t believe what this one person did and then, after that, you won’t believe what happened next.

From The Iron Horse Brewery Blog

You won’t believe what this one person did and then, after that, you won’t believe what happened next.


That was a trick.  or rather it was my attempt to “upworthify” or “buzzfeedify” this post, because I have been tricked too many times with titles like that. I would apologize, but then I would have to admit regret.

Okay, so this post is actually about our first round of Iron Horse Brewlette, from the participation side of things.

Whenever we have these ideas to do stuff like  -send 3 new beers into the market, unlabeled, and ask our distributors, retailers and consumers to guess what kind of beer they have – well, we have no idea what to expect. Partly, we hope for abysmal failure…(wait, is that a double negative?)…just so we can move on to something else. Ultimately though, we just like to try new stuff, because being “meh” is the opposite of where we want to be in this business. Despite a few hiccups, web app failures and missing beer locations, your participation of brewlette was 2.45% better than we expected.

I’ll let the charts do the talking, but what surprised me most about this, was how very little Twitter participation there was, especially since Twitter is so easy to use. It’s easy to use right?

Winner, Winner Chicken Brunch
But first, there are winners to be identified because they beat you and they want to rub that in your face. how rude. we like it. As a reminder, each quarter we are giving away one Grand Prize, which includes a Brewery Tour, Overnight stay in Ellensburg, a $62.00 gift certificate for dinner in Ellensburg, a $50 certificate for the bar/location where the winners guess chosen, a 64oz stainless steel growler jug, 2 pint glasses and a t-shirt. There are also THREE second place prizes which includes one 40oz stainless steel growler jug and 2 IHB pint glasses.

We used to choose the winners from the eligible entries.

Our three most winningest of the losers are: Paul Ziegler, David Ussery, and Stuart Johnson. Good work at not quite winning but still pee-ing yourself with second place excitement. Congrats to our first ever Iron Horse Brewlette Grand Pu-bah: Megan Peterson. chose you beacue you are a unique snowflake who happened to play Brewlette, randomly. Good work winners, now let the wild rumpus start.

Now, here’s some data for you to ignore.

Brewlette Check-Ins

Guesses and Stuff

Brewlette Participation Map

Did you play Brewlette? Did you hate it? Were you Meh about it? I’d really like to know. Leave a comment, write an email, or send a carrier pigeon if you have thoughts on this subject.

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Iron Horse Brewery Updates via a Letter to Aunt Gertrude | Iron Horse Brewery
September 30, 2014 2:53 pm

[…] The first round was pretty successful – by our standards – as you can see by the infographic here. Well, the second, and final round, is coming to a close, we will be drawing the winners on October […]

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